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Medill's Integrated Marketing Communications Hosts Talent Q

Student research on what drives effective marketing communications to be presented

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November 3, 2011 | by Wendy Leopold

EVANSTON, Ill. --- Medill’s Integrated Marketing Communications (IMC) program will host Talent Q, a marketing communications symposium, Tuesday, Nov. 15, at 6 p.m. in downtown Chicago at Northwestern University’s Thorne Auditorium, 375 E. Chicago Ave.

The symposium is free and open to the public, thanks to premier sponsors Draftfcb, Leo Burnett, GolinHarris, Digitas, DDB, CDW and Ogilvy. Goose Island Beer Company also is supporting the event.  

At Talent Q, IMC students will present findings from their research on the talents, skills and attributes that drive effective integrated marketing communications. Their research included a survey of more than 400 participants and in-depth case studies.

“For Medill IMC students working on the Talent Q initiative, the project has afforded a unique opportunity to garner insights from experienced marketing and communications leaders,” said Rachel Meyer, co-chair of the Medill IMC Branding Committee. “We have relished getting to work with forward-thinking firms that have been open to our inquisition and we look forward to sharing key takeaways from our study.”

Dana Anderson, senior vice president of Marketing Strategy and Communications at Kraft, will be the keynote speaker starting off the event. A panel about cultivating talent will follow the research presentation. Panelists include Fred Cook, president and chief executive officer of GolinHarris; Sherman Wright, co-founder and managing partner of Commonground Marketing; Melanie Steinbach, managing director at Russell Reynolds Associates, and others.

“In this time of unprecedented change, marketing communications executives must have a profound understanding of the characteristics that make an integrated marketing communications superstar,” said Medill Dean John Lavine. “What new knowledge, skills and talents does it require? Some are traditional, but some are new and too often overlooked.”

Immediately preceding the symposium, IMC students will unveil the 2012 edition of the Journal of Integrated Marketing Communications (JIMC), edited and produced by IMC students. Published annually, JIMC features thought-provoking articles from the leading minds in marketing practice and academia.

Last year, IMC students researched the past, present and future of effective marketing communications and shared research findings with more than 500 students, alumni and corporate partners at a symposium centered on the work of Albert Lasker, the man known as the father of modern advertising.

To register for the Talent Q symposium, visit http://talentq.eventbrite.com. The suggested donation is $50 to attend the symposium. To donate, visit www.giving.northwestern.edu/nu/lasker. Proceeds from Talent Q will go to Northwestern’s Albert D Lasker Fund for the Study of Effective Marketing Communication.

For information about the event, visit http://www.imctalentq.com or contact Medill IMC faculty member Marty Kohr at m-kohr@northwestern.edu or (847) 971-0092.

Talent Q is on Facebook, www.facebook.com/imctalentq and Twitter, https://twitter.com/#!/imctalentq.