A Guide to Writing on the Web

His lecture, “How and Why Yahoo! Created a Style Guide for the Digital World,” will take place at 5:15 p.m. in the McCormick Tribune Center Forum,  1870 Campus Drive, on the Evanston campus. Free and open to the public, it is part of the Medill School of Journalism’s popular Crain Lecture Series.

A self-proclaimed Yahoo! fan since he met Yahoo! co-founder Jerry Yang in 1996, Barr officially joined Yahoo! in 2007. As senior editorial director, he sets the company’s global editorial standards and led the team that wrote the “Yahoo! Style Guide.” Originally an internal reference tool for the company’s Web content providers, it now provides guidance to writers worldwide.

Barr’s editorial and technology career spans more than two decades. He was an editor at PC Magazine in the 1980s and, later, the founding editor-in-chief of CNET, which revolutionized the way editorial content is consumed. He has written a how-to book on building Internet startups and has served as an adviser on audience development, editorial and content strategies to Cisco, Hewlett Packard, Sony PlayStation and other companies.

Medill’s Crain Lectures bring newsmakers, news analysts and people in the news to Northwestern. For information on this or other lectures, call (847) 491-5401 or visit http://www.medill.northwestern.edu/.

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