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Rucker Named Inaugural Clewett Professor of Marketing

Researcher seeks to understand effective advertising, consumer motives

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July 15, 2010

EVANSTON, Ill. --- Derek Rucker, associate professor of marketing in the Kellogg School of Management, has been named the inaugural Richard M. Clewett Professor of Marketing.

Rucker's research focuses on the study of attitudes, persuasion and consumer behavior. His work seeks to understand effective advertising communications and the motives underlying consumer consumption.

Rucker has been published in top psychology and marketing journals such as the Journal of Personality and Social Psychology and the Journal of Consumer Research. His research has appeared in The New York Times, Time Magazine and ABC News.

Rucker, who joined the Kellogg faculty in 2005, was nominated as a finalist for the L.G. Lavengood Outstanding Professor of the Year Award in 2009. He also is co-instructor of the annual Kellogg Advertising Superbowl Review.