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Nidhi Agrawal Named McManus Research Professor

Professor teaches the psychology of marketing

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July 23, 2010 | by Jasmine Rangel
EVANSTON, Ill. --- Nidhi Agrawal, associate professor of marketing at the Kellogg School of Management at Northwestern University, has been named the James R. McManus Research Professor in Marketing.

Agrawal's research is on understanding consumer psychology with a focus on how consumers may be driven by different goals, different ways of construing events and different emotional responses.

Her work has been published in leading academic journals. Agrawal is on the editorial boards of the Journal of Consumer Research and the Journal of Consumer Psychology.

At Kellogg, Agrawal teaches marketing management. Before joining Kellogg, she taught at the Stern School of Business at New York University.

Topics: People