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United/Continental Merger Bad For Consumers

Aviation analyst Aaron Gellman says airfares will go up and airline innovation will go down.

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May 4, 2010 | by Brendan Cosgrove

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EVANSTON, Ill. --- Pending approval by government regulators and others, United and Continental will merge to form the world's largest airline. In this commentary, Aaron Gellman, professor of management and strategy at Northwestern University, discusses the proposed merger's impact on the consumer and the airline industry.