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Grayson Named Lavin Professor

Kellogg professor assists major companies with marketing strategy

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May 13, 2010 | by Jasmine Rangel
EVANSTON, Ill. --- Kent Grayson, associate professor of marketing in the Northwestern University Kellogg School of Management, has been named the Bernice and Leonard Lavin Professor.

Grayson's research focuses on how consumers handle perceived uncertainties associated with trust and authenticity from a sociological, social-psychological and psychological perspective in the marketplace. He is on the editorial review board of the Journal of Consumer Research.

Grayson has assisted major companies, including Microsoft, Sony and Nissan, with developing marketing strategy, building brand and implementing consumer and customer research. He earned his doctorate in marketing from Kellogg in 1994.