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Grayson Named Lavin Professor
Kellogg professor assists major companies with marketing strategy
May 13, 2010 | by Jasmine RangelEVANSTON, Ill. --- Kent Grayson, associate professor of marketing in the Northwestern University Kellogg School of Management, has been named the Bernice and Leonard Lavin Professor.
Grayson's research focuses on how consumers handle perceived uncertainties associated with trust and authenticity from a sociological, social-psychological and psychological perspective in the marketplace. He is on the editorial review board of the Journal of Consumer Research.
Grayson has assisted major companies, including Microsoft, Sony and Nissan, with developing marketing strategy, building brand and implementing consumer and customer research. He earned his doctorate in marketing from Kellogg in 1994.
Grayson's research focuses on how consumers handle perceived uncertainties associated with trust and authenticity from a sociological, social-psychological and psychological perspective in the marketplace. He is on the editorial review board of the Journal of Consumer Research.
Grayson has assisted major companies, including Microsoft, Sony and Nissan, with developing marketing strategy, building brand and implementing consumer and customer research. He earned his doctorate in marketing from Kellogg in 1994.