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The Hits Between the Hits

Q&A: Kellogg marketing professor Derek Rucker reviews this year's Super Bowl ads

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February 8, 2010 | by Brendan Cosgrove

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EVANSTON, Ill. --- The score is final and the points are tallied - for both the Super Bowl and the Northwestern University Kellogg School of Management's Super Bowl Advertising Review. Derek Rucker, associate professor of marketing, evaluates the commercials that aired during Super Bowl XLIV in this audio Q&A.

The review's complete scorecard is available here.

The review's blog is available here.

Topics: Opinion