Big Game, Big Ads

Kellogg's Tim Calkins says the "buzz" is back for commercials during this year's Super Bowl

February 2, 2010 | by Brendan Cosgrove

EVANSTON, Ill. --- When the Indianapolis Colts and the New Orleans Saints take to the field for Super Bowl XLIV in Miami, millions will tune in to see the game's television ads in addition to the action on the gridiron. Tim Calkins, clinical professor of marketing at Northwestern University's Kellogg School of Management, will be leading a review of the commercials that air during the big game. In this Q&A, he discusses the trends surrounding this year's Super Bowl ads.