The King Still Reigns

Dead since 1977, Elvis Presley’s music and personality still resonate with many.

January 7, 2010 | by Brendan Cosgrove

Friday, January 8, 2010 marks what would have been Elvis Presley’s 75^th birthday. Despite having been dead for more than a quarter century, "The King” and his music continue to be widely popular. Bernard Beck, associate professor emeritus of sociology, discusses the cutural phenomenon that is Elvis.