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Ring in the Optimism

November 30, 2009 | by Brendan Cosgrove

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EVANSTON, Ill. --- The National Retail Federation reports that Americans spent $41.2 billion over the Thanksgiving weekend as the holiday shopping season began. Michael Mazzeo, associate professor of management and strategy at Northwestern University’s Kellogg School of Management, discusses the strategies used by retailers this year and how they might impact consumers.

Topics: Opinion