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Getting Out The Message On Health Care Reform

Integrated Marketing Communications professor Clarke Caywood discusses the White House’s communications strategy as it moves forward with overhauling the industry

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August 19, 2009 | by Brendan Cosgrove

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EVANSTON, Ill. --- Across the country, members of Congress are meeting with protests as they hold town hall meetings to promote President Obama’s health care reform agenda. Clarke Caywood, professor of integrated marketing communications at Northwestern University, discusses some of the errors he believes the White House has made in its communications strategy regarding health care. He also provides some insight into strategies President Obama may wish to use as he moves forward with overhauling the industry.