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Northwestern Expert Comments on Blagojevich Media Blitz

Clarke Caywood is a professor of integrated marketing communications at Northwestern University and discusses the governor's media blitz.

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January 1, 2009 | by Brendan Cosgrove

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EVANSTON, Ill. --- While the Illinois Senate is debating his removal from office on a variety of charges, Governor Rod Blagojevich has taken to the airwaves in a massive public relations campaign to tell his side of the story. Clarke Caywood is a professor of integrated marketing communications at Northwestern University and discusses the governor's media blitz.