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Super Bowl Ads May Sell Out Despite Sluggish Economy

Tim Calkins, professor of Marketing at Northwestern’s Kellogg School of Management, discusses the ad climate for this year's big game.

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January 1, 2009 | by Brendan Cosgrove

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EVANSTON, Ill. --- When the Pittsburgh Steelers and the Arizona Cardinals take the field for Super Bowl, millions will tune in to see the game’s television ads in addition to the action on the gridiron. With the economy struggling, will companies still be willing to pony up the big bucks needed to purchase ad time? Tim Calkins, professor of Marketing at Northwestern’s Kellogg School of Management, discusses the ad climate for this year's big game.