Florian Zettelmeyer Named Kellogg Professor of Marketing

EVANSTON, Ill. --- Florian Zettelmeyer has joined the Kellogg School of Management at Northwestern University as the John L. and Helen Kellogg Professor of Marketing.

Zettelmeyer specializes in evaluating the effects of information technology on the product market behavior of firms. His work addresses how firm behavior is affected by the information consumers have about firms and firms have about consumers. Recently studying how the Internet has affected the auto retailing industry, he found that better access to information has significantly lowered prices for Internet consumers. He also found that women and traditionally disadvantaged racial minorities benefited most from the Internet.

Zettelmeyer is a research associate of the National Bureau of Economic Research (NBER). Before joining Kellogg, he was an associate professor of marketing and chair of marketing at the Haas School of Business at the University of California, Berkeley, where he received the 2006 Earl Cheit Outstanding Teaching Award.

Zettelmeyer's other honors include the Paul Green E. Green Award for the best paper in the Journal of Market Research in 2006, National Science Foundation grants and a faculty research fellowship at NBER. He is on the editorial boards of the Marketing Science, Journal of Marketing Research and Quantitative Marketing and Economics.

Zettelmeyer worked in consulting at McKinsey and Company's German office before receiving his PhD in management science from the Sloan School of Marketing at the Massachusetts Institute of Technology.