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David Zarefsky on Rhetoric in the Presidential Campaign

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January 1, 2008 | by Brendan Cosgrove

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As the 2008 Presidential campaign moves into full swing, much of the attention surrounding the races for party nominations has focused on the messages of the individual candidates. David Zarefsky is a professor of communication studies at Northwestern University and an expert on political rhetoric. He says the use of rhetoric in political campaigns has changed greatly in recent years…