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Lee Appointed Nemmers Distinguished Professor of Marketing

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January 31, 2008 | by Megan Washburn
EVANSTON, Ill. --- Angela Y. Lee, professor of marketing in the Kellogg School of Management at Northwestern University, has been appointed Mechthild Esser Nemmers Distinguished Professor of Marketing.

Lee's research interests are the effects of exposure on consumer learning, product evaluation and brand choice; conscious and nonconscious influences of memory; self regulation, motivation and persuasion; cross-cultural similarities and differences in information processing; affect and emotion; and metacognition.

Considered a leader in the area of consumer psychology, Lee studies how consumers process information and how this information affects their product choices, and, in turn, how advertisers should consider their messages.

She teaches courses in marketing management; research methods in marketing; consumer behavior; and global initiative in management in China, Japan and in South Africa.

Lee was awarded the Otto Lineberg Intercultural and International Relations Award by the Society for the Psychological Study of Social Issues, which honors the best original paper or article on intercultural or international relations. She also received the 2006 Stanley Reiter Award for best paper at the Kellogg School.

A prolific writer of articles and book chapters, Lee serves on the editorial boards of the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Consumer Psychology. Her most recent publication is Be Fit and Be Strong: Mastering Self Regulation with Regulatory Fit (forthcoming) in the Journal of Consumer Research.

Lee joined the Northwestern faculty in 1995.