EVANSTON, Ill. --- Northwestern University has selected GE Money, the consumer lending unit of General Electric Company (NYSE:GE), to provide an affinity credit card product to the University's alumni.
Under terms of the program, which launched Dec. 1, GE Money will provide a MasterCard product featuring the Northwestern University brand. Cardholders will earn Net Rewards -- one point for every dollar spent. Points may be redeemed for alumni association merchandise, including Northwestern branded apparel, as well as travel, merchandise and cash.
The program will be available to alumni online and via direct mail and promotions at select University athletic events. The University's proceeds from the program will support Northwestern Alumni Association programs, including connecting Northwestern alumni with current Northwestern students.
“Northwestern alumni take great pride in their alma mater,” said Catherine L. Stembridge, Executive Director of the Northwestern Alumni Association. “This program not only enables Northwestern to provide them a valuable financial service, it also supports our objective of building lasting relationships with alumni, long after graduation day.”
“We are very pleased to collaborate with this prestigious university,” said Scott Young, leader of GE Money's Personal Finance business. “GE Money is committed to fulfilling Northwestern's objectives for the program. We are proud to offer enhanced credit card services and a unique rewards program to the University's more than 190,000 alumni.”
GE Money's Personal Finance business provides financial services such as personal loans, mortgages, bankcards and student loans both directly to consumers, as well as through partner-based channels.
For more information about the program go to: www.alumni.northwestern.edu/marketplace/card.html.