EVANSTON, Ill. --- Clarke L. Caywood, associate professor of the integrated marketing communications (IMC) graduate program in the Medill School of Journalism at Northwestern University, has been elected to the board of directors of the Aidmatrix Foundation. The foundation provides information technology for humanitarian purposes for 35,000 charities on six continents.
Caywood helped create the internationally known IMC program and is its former chair. He now directs Medill's graduate program in public relations and teaches graduate classes in crisis management, communications management, marketing and public relations.
In 1999 PRWeek named Caywood one of the most influential 100 PR people of the 20th century and, in 2000, one of the top 10 outstanding educators. In 2002-03 he was honored as Educator of the Year by the Public Relations Society of America. He also received the Educator of the Year Award from the Sales and Management Executives, Chicago Chapter.
A sought-after speaker on the use of databases for media and print tracking for public relations and marketing, Caywood has addressed business and government audiences throughout the world.
He is editor of the best-selling “Handbook of Strategic Public Relations and Integrated Communications” (McGraw-Hill, 1997). He also edited the Handbook of Communications in Corporate Restructuring and Takeovers for Prentice-Hall and co-author of a seminal national American study of integrated communications for the American Association of Advertising Agencies and the Association of National Advertisers.
Caywood is active with the International Association of Business Communicators, Public Relations Society of America, American Marketing Association, American Academy of Advertising and Arthur W. Page Society. He is a member of the IBM Mobility Task Force and the Institute for Excellence in Employee Management Communications.
Caywood serves on the board of trustees for the Chicago Museum of Contemporary Art and for the Arthur Page Society. He is a member of the Chicago Symphony Orchestra's Governing Board.
With his wife, Mary Westing Caywood, he also manages an executive training and management consulting firm that has trained or addressed more than 7,000 business leaders on integrated marketing and communications.
Former Wisconsin Gov. Scott McCallum, president and CEO of Aidmatrix, says, “Dr. Caywood brings the expertise of working with many leading corporations and a top-notch University. Aidmatrix is fortunate to have the talents of one of Northwestern's very successful professors helping those in need in the U.S. and around the world.”