EVANSTON, Ill. --- Ted Spiegel, professor emeritus of integrated marketing communications at Northwestern University’s Medill School of Journalism, will be inducted into the Direct Marketing Association’s Hall of Fame in October.
Spiegel began his career in direct marketing in 1957 in the Spiegel “family business” that mailed its now famous first catalog in 1905. In leadership roles within the company until 1987, he helped to cement its reputation as one of America’s leading catalog marketers and change what originally was a budget-minded chain store-type catalog into an upscale “department store in print.”
In 1987, Spiegel was instrumental in developing the curriculum and establishing Medill’s graduate direct marketing program – the first in the nation – where he expanded direct marketing as a discipline of study. He helped develop the Fourth Quarter Professional Residency for Academic Credit, which today is a key part of Medill’s integrated marketing communications program.
As founder and president of Spiegel Marketing Associates and a current partner with the Callahan Group, Spiegel has worked as a consultant to businesses, government entities and nonprofits since 1987. His expertise in catalog marketing and business strategy has helped clients ranging from Walt Disney to Reader’s Digest to the Library of Congress.
As a professor emeritus in service, Spiegel remains active in the Residency program at Medill. He is being honored by the Direct Marketing Association for his outstanding career contributions to the practice, growth and stature of the direct marketing discipline.