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Distinguished Alumni Honored

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April 12, 2005

ALUMNI MEDAL

Howard S. Traisman
BS, Judd A. and Marjorie Weinberg College of Arts and Sciences, 1943
BSM, Feinberg School of Medicine, 1946
MD, Feinberg School of Medicine, 1947
GME, Feinberg School of Medicine, 1951

A renowned pediatrician and pioneer in the treatment of juvenile diabetes, Howard Traisman has set the standard of care for diabetic children and a standard of excellence for Northwestern’s medical students and alumni volunteers.

For more than 50 years he has maintained a private practice, taught at Northwestern’s Feinberg School of Medicine as professor of pediatrics, and served as attending physician at Chicago’s Children’s Memorial Hospital, Evanston Hospital, and Northwestern Memorial Hospital. Internationally recognized for his leadership in the treatment of juvenile diabetes, he is the author of The Management of Juvenile Diabetes Mellitus (C. V. Mosby Co., 1965, 1971, 1980), a textbook that remains a classic in its field.

“Dr. Traisman is a dedicated, industrious, and active alumnus who brings boundless energy along with confidence, intellect, and judgment, all coupled with excellent interpersonal and communicative skills,” says Ralph S. Paffenbarger Jr. (FSM47), professor emeritus of epidemiology at the Stanford School of Medicine.

Born in Chicago in 1923 to Alfred and Sara Sevin Traisman, Howard graduated from Sullivan High School and was encouraged to attend Northwestern by his father, an associate professor of pediatrics at Northwestern’s medical school and an attending physician at Children’s Memorial Hospital.

Like many of his peers of the World War II era, Traisman as an undergraduate combined rigorous academics with military training. After earning a bachelor’s degree in chemistry from the Weinberg College of Arts and Sciences in 1943 and a bachelor’s degree in medicine from the Feinberg School of Medicine in 1946, he completed his internship at Cook County Hospital and received his MD from the Feinberg School in 1947. Traisman spent the following two years as a captain in the U.S. Army Medical Corps stationed in Korea and Japan before returning to Chicago to serve his pediatric residency at Children’s Memorial Hospital. He is board certified in pediatrics with a subspecialty in endocrinology.

Traisman considered his father his role model, and in 1951 he joined his father’s private practice, an arrangement that continued for 23 years. He describes his father as an astute, brilliant diagnostician who taught him the value of kindness and respect toward patients and their families. Years later Traisman would share those same lessons with his son, Edward (WCAS79, FSM81), with whom he practiced for 18 years. Now associate professor of clinical pediatrics and rehabilitative medicine at the Feinberg School of Medicine, Edward S. Traisman says, “To work with him was an honor. That stimulated me to work my hardest to try to achieve my best because of the reputation of the practice and certainly how well respected, honored, and professional Dad was as a pediatrician.”

It was as an intern and resident that Traisman first treated children with diabetes, often staying up all night with critically ill patients. These experiences, his research in endocrinology, and his studies with Alvah Newcomb, associate professor of pediatrics and head of the endocrinology division at Children’s Memorial Hospital, solidified his approach to diabetic care — that a controlled diet and disciplined lifestyle are critical in keeping diabetic children healthy and delaying debilitating complications later in life. Throughout his career Traisman also educated medical professionals and families of diabetic children on treating patients’ emotional needs.

Traisman’s generosity is no less impressive than his expertise. For more than 35 years he has provided care to indigent diabetic children at Children’s Memorial Hospital, where he headed the diabetes clinic for more than a quarter century. He has been a member of that hospital’s nonsalaried faculty continuously since 1951. As a member of the Department of Pediatrics at Northwestern’s Feinberg School of Medicine, Traisman has provided regularly scheduled teaching sessions for medical students and residents in pediatric endocrine disease and general pediatrics.

Over the years Traisman’s career has been distinguished by the breadth of his national and community leadership in pediatrics. A former president of the Chicago Pediatric Society, he is a founding member of the Lawson Wilkins Pediatric Endocrine Society. In addition to his textbook, he has written more than 110 articles that have appeared in peer-reviewed journals as well as numerous book chapters and presentations. For Children’s Memorial Hospital he has served as a director on the board, as president of the Medical and Dental Staff, and alumni president.

Traisman has received numerous awards recognizing his unique and substantial contributions to his community and to the field of pediatrics. These include the Archibald Hoyne Award of the Chicago Pediatric Society, the first Distinguished Service Award from Children’s Memorial Hospital, and a 2001 award from the hospital recognizing his 50 years of service. Chicago magazine named him a top doctor in 2001 and the “pediatrician whom other doctors would choose for their children” in 1983.

Frequently honored by his alma mater, Traisman received a Northwestern Alumni Association Service Award in 1976 and Merit Award in 1995. The Feinberg School of Medicine has named him a distinguished fellow and honored him with its service award. In 2002 he received an award from the Northwestern University Medical Alumni Association for outstanding lifetime service, and the following year the annual medical school gala feted him for his outstanding career contributions to the school.

Long an enthusiastic supporter of the Feinberg School, Traisman served as president of its faculty senate, twice as president of the Northwestern University Medical Alumni Association, and from 1999 to 2001 as president of Feinberg’s Alumni National Board, for which he now serves on the scholarship committee. Since 2000 Traisman has assisted the school’s admissions office as a member of the student interview committee. His current volunteer efforts at Feinberg include teaching a problem-based learning course and tutoring third-year medical students in his office.

As a volunteer for the Northwestern Alumni Association, Traisman serves on the executive board for A Day with Northwestern in Evanston, working with alumni, faculty, and NAA staff members to plan topics and speakers for the annual seminar-day education event. He is also a member of the Feinberg School’s Nathan Smith Davis Society and a board member of the John Evans Club.

Traisman’s philanthropy established the Howard S. and Regina G. Traisman Medical Student Center at the Feinberg School in 1997. Located on the first floor of the Tarry Research and Education Building, the center serves as the school’s first permanent student lounge, providing a comfortable place for Feinberg students to relax and socialize.

“Dr. Traisman is the perfect role model for alumni and students,” says Virginia Darakjian, assistant dean for alumni relations at the Feinberg School. “He understands the school’s relationship with individual alumni, with our faculty, and with other organizations and institutions. He looks for ways to enrich his school, not only financially but also professionally, in his teaching and in his personal contributions of time and his energy. He’s one of these rare individuals who moves very gracefully from the patient examining room to the board room to the football stadium (he’s a great fan of the Wildcats) and on to the dance floor.”

Traisman and his wife, Regina, reside in Evanston. Their family includes Edward (WCAS79, FSM81) and Adrienne; Kenneth and Bonnie Krasny (KSM85); Barry Lifschultz (GFSM80) and Sharon Groch (G91, G99); and four grandchildren.

MERIT AWARDS

John W. Bachmann
MBA, J. L. Kellogg School of Management, 1962

John Bachmann has displayed exemplary leadership both in building the investment firm Edward Jones into an industry powerhouse and in his deep commitment to the St. Louis community where he has lived for the past 35 years.

Born in Salem, Illinois, Bachmann first worked for Edward Jones in 1959 as a part-time intern while majoring in economics at Wabash College. After graduating in 1960, he entered Northwestern’s Kellogg School of Management, where he studied under accounting professor T. Leroy Martin. Bachmann recalls Martin as “a brilliant, likable, and patient teacher” who taught the often complex material at a rapid pace yet in a way that each student could understand. Bachmann credits Kellogg with giving him both the basic tools he needed to be an effective manager and the confidence to apply them.

After graduating from Kellogg in 1962, Bachmann returned to work full-time for Edward Jones. He spent seven years as an investment representative in Columbia, Missouri, and then in 1970 received a transfer to St. Louis when he was named a principal.

In St. Louis he worked closely with Edward D. Jones Jr. to transform the firm. Succeeding Jones as managing partner in 1980, Bachmann launched an aggressive growth campaign, inspired by the ideas of management guru Peter Drucker.

The campaign succeeded. During Bachmann’s tenure, Edward Jones grew from 200 offices in 28 states to more than 9,000 offices throughout the United States, in addition to its affiliates in Canada and the United Kingdom. Widely regarded as a pioneer in the field of people management, Bachmann established the firm’s groundbreaking diversity and benefit plans and initiated a minority scholarship. He has likened his leadership role to that of an orchestra conductor trying to get the best performance from a large and disparate group. “But as a conductor,” he said in 2003, “I have to remember that my instrument is a baton, and a baton alone makes no music.”

Bachmann’s efforts contributed to the firm’s retaining employee loyalty during its period of tremendous expansion. For six consecutive years Fortune named Edward Jones one of the nation’s best companies to work for; in 2002 and 2003 it topped the magazine’s list, with Fortune noting that 97 percent of the company’s employees praised management’s honesty. Edward Jones won honors for its diversity efforts from organizations such as the Anti-Defamation League and the Black Data Processing Association.

In addition to his work at Edward Jones, Bachmann has held leadership positions in the industry. He served two terms as chair of the Securities Industry Association in 1987 and 1988, a time of great turbulence as a result of the October 1987 stock market crash. In June 2004 he became chairman of the U.S. Chamber of Commerce.

Bachmann’s civic involvement is extensive. He served as campaign chairman of the United Way of Greater St. Louis in 2002 and chairman of the St. Louis Regional Chamber and Growth Association from 2000 to 2002. In addition, Bachmann is a director of the Arts and Education Council of Greater St. Louis, a trustee of Wabash College, and a trustee of the St. Louis Science Center.

Bachmann’s many honors include the Kellogg Award for Distinguished Leadership at Northwestern, which he was the first Kellogg graduate to receive. The St. Louis Post-Dispatch named Bachmann Citizen of the Year in November 2002, and that same month he won a national honor, the Ernst & Young Entrepreneur of the Year Award.

Married to Katharine “Kay” Butler-Bachmann, a law professor, Bachmann has two children, John Bachmann and Kristene Wright.

James Charles Brailean
PhD, Robert R. McCormick School of Engineering and Applied Science, 1993

When James C. Brailean earned his doctorate in electrical engineering from Northwestern in 1993, he scarcely could have dreamed that within a decade he would be recognized as a pioneer in the field of embedded multimedia software for wireless devices. Today, evidence of his accomplishments is as close as the nearest cell phone and is seen constantly in streaming videos, movie trailers, and video telephony.

Brailean is the president, CEO, and cofounder of the San Diego–based company PacketVideo, the world’s leading provider of the carrier-grade infrastructure software used in much of today’s mobile multimedia. Under Brailean’s leadership, PacketVideo launched the world’s first commercial end-to-end wireless multimedia delivery platform in August 2000, and the firm is now considered one of the world’s premier independent providers of software systems for delivering video to mobile devices.

The foundations of Brailean’s success were laid during his years as a graduate student at Northwestern’s McCormick School of Engineering and Applied Science. “While a PhD student at Northwestern, I learned the importance of being disciplined and goal oriented, to strive for excellence, and the importance of teamwork,” says Brailean. “These same fundamentals enabled me to leave Motorola and start my own software company, PacketVideo. Today, these fundamentals make up the core of principles of PacketVideo and contribute to its success.”

Earlier in his career, Brailean served as a communication system engineer for Hughes Aircraft’s Space and Communications Group and chaired the Error Resilience Video Compression Ad Hoc Group at MPEG-4. He later managed the Advanced Video Algorithm Group as a principal staff engineer for Motorola’s Corporate Research and Development Laboratories in Chicago. In this capacity he helped design and develop advanced video compression and imaging algorithms.

In 1998 Brailean cofounded PacketVideo, helping create a new industry for wireless multimedia communications. With his sights set on software development, Brailean positioned PacketVideo to become the world’s number one supplier of embedded multimedia solutions for mobile phones and other wireless devices. In addition, he led the development of MPEG-4 standards for transmitting video and audio over wireless networks. Brailean holds 16 key U.S. patents for enabling advanced multimedia communications.

Among his many accolades, Brailean was named the 2004 Innovator in Telecommunication by San Diego’s Telecom Council and received the 2000 Consumer Electronics Manufacturer Top Innovator Award. He has also been featured in the Wall Street Journal and Newsweek, and PacketVideo was named one of Wireless Week’s “Top 20 Firms for the Next Generation.”

In addition to his doctorate from Northwestern, Brailean holds a master of science degree in electrical engineering from the University of Southern California and a bachelor of science degree in electrical engineering from the University of Michigan.

Currently Brailean resides in La Jolla, California, with his wife, Karen. In their spare time they enjoy their charitable work as founding members of San Diego Social Venture Partners, a unique partnership of business people who leverage capital and expertise for innovative nonprofit organizations in the San Diego area.

Whether recalling afternoons at the lakefront, free concerts in the park, touch football games, or racquetball games with his favorite professor, Aggelos Katsaggelos, Brailean looks back on his Northwestern years with fondness.

“My favorite memories involve the fun and spirited conversations I had with Mark Banham (GMcC90, GMcC94) and Cheuk Chan (GMcC89, GMcC93),” says Brailean. “As PhD candidates under Aggelos Katsaggelos, we became close friends, sharing a small office in Tech for over three years.

“Although I was a founder of PacketVideo, my close friends from Northwestern played and continue to play huge roles for the company and are major contributors to its success. I am so lucky to have met and become friends with Cheuk, Mark, and Aggelos while at Northwestern.”

Thomas H. Carey
MSJ, Medill School of Journalism, 1967

With an impressive record of mergers, financial growth, and leadership in the advertising industry, Thomas H. Carey has earned the enviable reputation of turning every endeavor he touches into a success.

Carey came to Northwestern after graduating from Holy Cross College in 1966 with a major in English. “The Medill master’s program gave me an appreciation for the interpersonal and communication skills needed to succeed in business,” says Carey, citing team creative presentations as his favorite Northwestern memory.

A week after receiving his master’s degree from Medill in 1967, Carey joined Benton & Bowles as an account manager. By the time he left the company 23 years later, he was international executive vice president, having led the agency (now D’Arcy Masius Benton & Bowles) to unprecedented growth through acquisitions, mergers, and creative innovations. Carey was responsible for acquiring Burger King, Maxwell House, Norelco, and many other lucrative clients as well as for successfully launching such products as Tartar Control Crest, Mint Scope, and Charmin Ultra.

Carey played a leading role in the successful merger of Hardee’s and Burger Chef and guided their expansion into midwestern and eastern markets. He also left his mark on DMB&B with upgraded agency partners in India, Pakistan, and Russia as well as multinational management organizations to handle the increased business he generated.

Leaving DMB&B in 1990, Carey became president of the New York office of BBDO Worldwide and soon rose to co-CEO and then president of BBDO North America. One of few outsiders to achieve high standing within the firm’s closely knit management team, Carey made an immediate and significant impact as he built the New York office’s revenues from $90 to $140 million and increased profits by 80 percent in his first seven years.

As president of BBDO North America, Carey installed new management teams in Atlanta, Chicago, Minneapolis, and Canada and oversaw new business approaches such as “Brand Fitness” and aggressive acquisition programs, netting the corporation new high-profile clients such as AT&T, Bayer Worldwide, and Hyatt Hotels. In his last year at BBDO, Carey boosted agency revenues in North America by 10 percent.

In 2000 Carey became executive vice president of BBDO’s parent company, Omnicom Group, a strategic holding company specializing in advertising and marketing. His duties included the strategic development, networking, resourcing, and integration of Omnicom companies and the evaluation of strategic acquisitions. In a staff memo written when Carey left BBDO for Omnicom, BBDO Worldwide chair and CEO Allen Rosenshine called Carey “someone I could always rely on for intelligent advice” and “an exceptional businessman and advertising strategist as well as a real gentleman.”

Winner of the 1997 Medill Hall of Achievement Award, Carey is particularly proud of cochairing the first Medill Board of Advisers from 1999 to 2003. He has also served on the Big Agency Management Committee of the Association of Accredited Advertising Agents and on the boards of the Advertising Education Foundation and the Colonial Symphony of New Jersey.

Among his many other accomplishments, Carey says he feels most proud of raising three wonderful children with his wife, Barbara. Now retired, Carey and his wife recently moved to Morristown, New Jersey.

Shinae Chun
MS, School of Education and Social Policy, 1971

Renowned for shaping results-oriented public policy, Shinae Chun has embraced civic duty and social activism for more than three decades. In her current role as director of the Women’s Bureau of the U.S. Department of Labor, Chun promotes 21st-century solutions to improve the status of working women and their families.

To prepare women for the demands of today’s labor market, Chun has developed outreach programs that provide women with information technology training, including an online learning program that allows single mothers to take courses at home. She also advocates programs for teaching women how to save and invest for retirement, a skill she taught herself that she considers imperative for enabling women to attain self-sufficiency.

Chun has sought to increase wages for the next generation of women by introducing young women to high-paying jobs in traditionally male-dominated professions. To galvanize female interest in science and technology, the Women’s Bureau has developed an electronic mentoring program — Girls’ E-Mentoring in Science, Engineering, and Technology (GEM-SET) — that connects teenage girls with professional women in these fields. “The goal,” says Chun, “is to prepare young women for the best jobs in the 21st century.”

Chun emigrated to the United States after earning an undergraduate degree in English literature from Ewha Womans University in South Korea. While pregnant with her first child, and with her husband’s encouragement, she enrolled in Northwestern’s School of Education and Social Policy. Her subsequent years have produced a long track record of success in both state and federal arenas.

From 1976 to 1983, through the Title VII Bilingual Education Program and the Title IX Multiethnic Studies Program, Chun developed a teacher in-service training program to heighten public school teachers’ sensitivity to cultural diversity in the classroom. From this work she learned the importance of state politics in creating effective policies. Chun also advised Governor James Thompson (L59, H79) of Illinois as the first chair of the state’s Asian American Advisory Council and assisted the governor’s reelection campaign.

After winning the election, Thompson appointed Chun to the newly established position of special assistant to the governor for Asian American affairs, the first such position in the country. This allowed her to pursue a wide range of outreach programs to aid Asian American businesses, the Chicago Chinatown Square project, and other social concerns. Chun firmly believes that active political participation by the citizenry is essential if government programs are to work. With this in mind, she used her office to steer the Asian American population into the political system.

In 1989 Chun became Illinois’s first Asian American cabinet member when Thompson appointed her director of the Department of Financial Institutions. His successor, Governor James Edgar, also recognized Chun’s abilities and in 1991 named her director of the Illinois Department of Labor. In 2001 she moved to the national stage when President Bush appointed her the first Asian American director of the Women’s Bureau. She serves under labor secretary Elaine L. Chao as the president’s highest-level Korean American appointee.

Looking back on her years as a graduate student at Northwestern, Chun recalls learning civic principles through personal experience. When a resident of graduate student housing demanded that his neighbor’s child be absolutely quiet until noon because he wanted to sleep late, Chun rallied the building’s tenants to sign a petition protecting the rights of mothers and children. “As a result of all our signatures, that man had to leave our building,” recalls Chun.

One of Chun’s female professors at Northwestern made a lasting impression by allowing her to schedule her final exam around the birth of her first son. “She understood what a woman expecting a baby was going through and accommodated me,” says Chun, who now advocates workplace flexibility for women.

Chun’s many honors include a fellowship at Harvard University’s Kennedy School of Government for senior executives in state and local government, an Outstanding Alumnus Award from her Korean alma mater, the 2004 Special Achievement for Leadership Award from the Business Women’s Network, the Southern Women in Public Service “Pacesetter” Award, and the Asian American Coalition of Chicago’s Excellence in Public Service Award.

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