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United Way Campaign Aims High

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September 22, 2004 | by Judy Moore

The Northwestern University 2004-05 United Way Campaign is underway.

The United Way of Metropolitan Chicago supports nearly 400 beneficiary agencies and thousands of individuals in need. The generous donations of Northwestern faculty and staff members provided in the past have been significant.

Last year’s campaign set a record with $270,470 in contributions. Northwestern’s goal this year is to raise $285,000 in an attempt to increase Northwestern’s participation level closer to that of other Big Ten universities.

Pledge/contribution cards have been distributed to staff and faculty members and a second mailing will be distributed in early October. Contributions can be made by payroll deduction, personal check or credit card. Stock donations are also welcome. Consult a personal financial or tax advisor about the benefits of a gift of securities.

The back of this year’s pledge card allows University contributors to “write in” charities that are not United Way beneficiary agencies. One may choose any of the more than one million IRS-recognized nonprofit organizations found at www. guidestar.org. The only restriction is that such “write-in” designations be a minimum of $5 per month or $50 in lump sum if done through payroll deductions. There is no minimum if a check is made payable to the specific charity. The United Way will forward the check on the contributor’s behalf.

Pledge cards that were returned by Aug. 31, with or without a contribution, are eligible for both early bird and year-end raffles.

Those who returned pledge cards by Aug. 31 received a coupon issued by the athletic department for a pair of tickets (valued at $60) to the Sept. 18 Wildcats vs. Kansas football game at Ryan Field.

One hundred and twenty-two Early Bird prizes were handed out.

Pledge cards received by Dec. 31, with or without a contribution, will be entered in a year-end raffle for 169 prizes that range from a certificate for one round-trip ticket in the continental United States (compliments of Travel Services) or a $200 Marshall Fields gift certificate courtesy of National Van Lines to an annual membership to the Henry Crown Sports Pavilion and Norris Aquatics Center (a $315 value) or a $100 Lettuce Entertain You gift certificate, compliments of Gladstone Painting Company.

The Grand Prize is an IBM ThinkPad T40, compliments of CDW.

This year, the University has been separated into the following 61 campaign areas: Alumni Relations and Development (four areas), Athletics/Recreation (four areas), Business/Administration and Planning, Center for Public Safety, Controller’s Office (three areas), Facilities Management, Graduate School, Human Resources, Information Technology (six areas), Kellogg School of Management faculty, Kellogg School of Management staff, Law School, McCormick School of Engineering and Applied Science faculty, McCormick School of Engineering and Applied Science staff, Feinberg School of Medicine (nine areas), Medill School of Journalism/Media Management Center, Provost Office, Research (six areas); School of Communication, School of Continuing Studies, School of Education and Social Policy, School of Music, Student Affairs (four areas), University Enrollment, University Library (four areas), University Police, University Relations, University Services, and Weinberg College of Arts and Sciences.

Once again, the University will award cash prizes to schools and departments: $2,500 for the top participation rate; $1,500 for second place; and $1,000 for third place.

The winning schools and/or departments will decide how to spend the prize.

An online silent auction will be held in November.

United Way of Metropolitan Chicago recently announced a new Leadership Giving initiative. ITW (Illinois Tool Works Inc.), a Glenview-based manufacturing firm and a generous supporter of United Way for more than 40 years, has agreed to provide $1 million in matching funds for new and increased 2004 Leadership and Tocqueville contributions.

For example, a new Leadership Giver ($1,000 to $9,999) who donates $1,000 will be matched dollar for dollar bringing the donation to the United Way to $2,000.

A current Leadership Giver who increases their gift to the next giving level (say from $1,000 to $1,500) -- will be matched by $500 from ITW bringing the total gift to the United Way to $2,000.

Through this challenge grant, Leadership gifts will become even more powerful and will have an even greater impact on improving people’s lives. By request of ITW, the match dollars will be contributed to United Way of Metropolitan Chicago and will not be designated to a specific organization.

For more information, contact Lucile Krasnow at (847) 467-5762 or l-krasnow@northwestern.edu or Brian Peters at (847) 491-8420 or b-peters2@northwestern.edu, the co-chairs of the 2004-05 United Way campaign.

Topics: University