There's an App for That
Tinder is a mobile app that uses the user’s location to find potential dates. It is meant for casual dating or hooking up, and users rate others solely on looks, mutual friends and a brief “About Me” section. Users swipe left to pass on a person and right to “like” them. If two users both “like” each other, they are notified and can message each other.
Target demographic: Men and women, 18 to 35 (average age is 27), not looking for serious relationships or marriage
Like Tinder, Grindr is a mobile app that uses your location to find singles around you. However, Grindr is exclusively for gay and bisexual men. Men can see the profiles of other Grindr users in their area and have the option to message them.
Target demographic: Gay men, ages 18 to 35
Lulu is a female-only mobile app that allows women to rate men they’ve dated, as well as hookups and friends. Categories include appearance, humor, first kiss, manners, ambition, sex and commitment. Women can also label them with hashtags, such as #GoneByMorning, #RespectsWomen, #WanderingEye, #7thYearSenior, #420 and #CanTalkToMyDad. Men can “claim” their Lulu profile and post a response to their ratings.
Target demographic: Women, ages 16 to 30
This app documents your entire relationship in the palm of your hand. Whether you’re with each other snapping selfies or miles apart, the app always keeps you updated on your significant other. Couple allows you to save pictures on dates or send video messages. You can draw each other notes on the app and even use your phones to “thumb kiss.”
Target demographic: Couples
Like other couples apps, Kahnoodle allows partners to send each other private messages, pictures and videos. However, users can also send their partner reminders to do something romantic, create love “koupons,” thank their partner for romantic acts with “kudos,” create a wish list of things they’d like to do together and find date ideas specific to their city.
Target demographic: Couples, ages 18 to 35