When Sally Glick entered accounting marketing, the field was still new, and, coming from a small firm, she had to convince her employers that her background had adequately prepared her for the demands of much larger certified public accounting (CPA) firms. She approached the challenge as an opportunity to claim her spot in the open field. Today, as chief marketing officer and director of marketing consulting services at Sobel and Company, she is a leader in the field.
By the time she entered Northwestern's School of Continuing Studies, she had gained ample experience as marketing director and firm administrator at H. Leftwich and Associates. After earning her BS in psychology, she moved on to the Lake Forest Graduate School of Management for her MBA.
The day after graduation at Lake Forest, she jetted off to Atlanta and soon took her place as the director of marketing services for PKF North America Network, an association of independently owned accounting firms. By this time it was clear: Her time spent at the small firm before entering the CPA world, along with her education and other experiences, had fully prepared her for an accounting marketing career. Glick has now spent more than three decades in accounting marketing, serving as a marketing director at a number of accounting organizations, including J.H. Cohn, one of the country's largest firms. Glick maintains a marketing blog at accountingweb.com and writes a regular column in Commerce Clearing House magazine.
The Association for Accounting Marketing (AAM) named Glick Marketer of the Year in 2003, and in 2004, she served as the association's president. In 2007, recognizing her devotion and contribution to the accounting marketing field, the group inducted her into its hall of fame. Glick is currently a member the AAM's board. Accounting Today and Practical Accountant have each named her to their annual lists of the 100 most influential people in accounting numerous times. She was the first non-CPA woman on the cover of Practical Accountant. New Jersey BIZ magazine has named her to its list of the 25 most influential women in New Jersey, and just this year, she was selected as one of the top 50 women in business.
Glick has also been the chair of the board of the Women's Fund of New Jersey and sits on the board of Executive Women of New Jersey, where she currently chairs the public relations committee.
Glick lives in New Jersey, where she raised three children.