Michael Lounsbury, Marc J. Ventresca,
and Paul M. Hirsch
Abstract
This article examines how social movements contribute
to institutional change and the creation of new industries. We
build on current efforts to bridge institutional and social movement
perspectives in sociology and develop the concept of field frames
to study how industries are shaped by social structures of meanings
and resources that underpin and stabilize practices and social
organization. Drawing on the case of how nonprofit recyclers and
the recycling social movement enabled the rise of a for-profit
recycling industry, we show that movements can help to transform
extant socioeconomic practices and enable new kinds of industry
development by engaging in efforts that lead to the deinstitutionalization
of field frames.
Michael Lounsbury, School
of Industrial and Labor Relations, Cornell University
Marc J. Ventresca, Kellogg School of Management, Northwestern
University
Paul M. Hirsch, Kellogg School of Management, Northwestern
University
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