Media Workbook


Newspapers and Neighborhoods:
Strategies for Achieving Responsible Coverage of Local Communities



©1999
edited by John P. Kretzmann, John L. McKnight, and Deborah L. Puntenney


This new volume brings together three articles that explore different aspects of the relationship between local communities and the newspapers that print stories about them. Each was written independently of the others and offers a different perspective and a different framework with which to examine newspapers and neighborhoods. They are linked by their common concern for how, as author Byron White states the issue, "the media and citizens are missing each other" and why newspaper coverage of neighborhoods sometimes fails to satisfy local residents.

In "A Guide to Developing a Community-Based Strategy for Influencing Local Neighborhood Coverage," Byron White frames the issues from the perspectives of newspaper reporters and editors, suggests ways that citizens can make a difference in terms of the coverage their neighborhood receives, and provides examples from a newspaper's business pages as a model of balanced coverage.

In "A Case Study of a Neighbourhood Coalition's Program to Influence Newspaper Coverage," Ruth Morris relates the story of how several neighborhoods in metropolitan Toronto organized around the issue of negative media coverage, and formed a coalition to fight against the biased and disrespectful images of their communities that were regularly being presented in local papers. The article also discusses the coalition's activities to educate and mobilize citizens about what they have termed "neighbourhoodism" in the media.

In "A Research Report on Newspaper Portrayals of Six Neighbourhoods in Metropolitan Toronto" (excerpts from a previously published report), Eva Weinroth, Suzanne F. Jackson, and Keith Schloskey present several components of a study of newspaper portrayals of six neighborhoods in metropolitan Toronto. This article examines coverage in detail, including both headline and content analyses of neighborhood coverage in several local papers.

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