Business Workbook


A Guide to Mapping Local Business Assets and Mobilizing Local Business Capacities

by John P. Kretzmann, John L. McKnight, and Deborah Puntenney




This book is part of a series of workbooks on The Neighborhood Economy that expand on the guidelines laid out in Building Communities from the Inside Out. It outlines a plan for understanding what businesses exist in a community, what kinds of resources they possess, and to what extent they are, or could be, mobilized into community development efforts.

Each workbook in this series offers instructions for completing a community map of the asset in question, including how to turn the individual- or organizational-level data into community-level data, and providing models for data presentation. It then presents ways to mobilize the capacities these assets represent, including specific projects that serve to organize and take maximum advantage of local capacities. It also offers an example of what a finished product might look like.

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