Alcohol and Other Drug Social Norms Campaign

AOD Social Norms Campaign 2016 Alternate Drinks

AOD Social Norms Campaign 2016 Choose not to drink

AOD Social Norms Campaign 2016 Pace Drinks

AOD Social Norms Campaign 2016 Set limits

AOD Social Norms Campaign 2016 Social Life

AOD Social Norms Campaign 2016 Rx Drugs

AOD Social Norms Campaign 2016 Marijuana

AOD Social Norms Campaign 2016 Miss Class

AOD Social Norms Campaign 2016 Tailgate

AOD Social Norms Campaign 2016 Blackout

AOD Social Norms Campaign 2016 Bystander

First Year Alcohol and Other Drug Social Norms Campaign

Each summer before arriving to campus, incoming first-year students complete the AlcoholEdu for College online course. This interactive program surveys students about their alcohol and drug consumption habits and empowers them to make responsible decisions and intervene in potentially dangerous situations.

To encourage honesty, responses are confidential and Northwestern only receives information about the student body as a whole. This year, Health Promotion and Wellness applied the Class of 2020’s responses to create a social norms campaign that seeks to clear up misconceptions about alcohol and drug consumption at Northwestern. Additional data points were gathered in person during the Alcohol TND using Poll Everywhere. The campaign uses the following social norm messages:

 

  • "Over 1/2 of first year students place little or no importance on alcohol to their social life."

 

  • "1 in 3 first year students choose not to drink."

 

  • "99% of first year students do not use prescription stimulants without a prescription or other than prescribed."

 

  • "78% of first year students plan to pace drinks to one per hour."

 

  • "89% of first year students plan to set a limit on how many drinks they will have."

 

  • "88% of first year students plan to alternate their drinks with non-alcoholic beverages."

 

  • "70% of first year students have never used marijuana."

  • "95% of first year students find it unacceptable to miss class dur to drinking."

  • "96% of first year students say it's acceptible to not drink in college."

  • "81% of first year students find it unaccetable to blackout due to drinking."

  • "97% of first year students would respect someone who intervened in a high-risk drinking situation."

  

Email Kevin Meier at kevin.meier@northwestern.edu with any questions, or to learn more about the Alcohol and Other Drug Social Norm Campaign.

 

Full Size Campaign Posters

Click on the thumbnails to view/download each poster.