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Arts Circle

Global Marketing and Communications led a new marketing initiative to build awareness and excitement about Northwestern’s excellence across all the arts.  We conceived the Northwestern Arts Circle to showcase Northwestern as a destination for our variety of world-class performances and exhibitions.

We developed a comprehensive brand strategy and executed a multimedia effort that included identity and design, brand guidelines, a new web site, print materials, environmental graphics, social media coverage, news releases, videos, and a celebratory event for the community.

Identity

Arts Circle logos

Website

Arts Circle website homepage

VISIT WEBSITE

Publications

Arts Circle calendar cover

Arts Circle calendar publication inside

Environmental Graphics

Arts Circle CTA graphics

Arts Circle CTA graphics

Art Circle environmental graphics
  

News Coverage

Arts Circle News story

READ THE STORY

Arts&Humanities newspage

GO TO ARTS & HUMANITIES NEWS PAGE

Social Media Coverage

Arts Circle Instagram post

VIEW POST

Digital

Arts Circle ad on Pandora