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Dance
for dollars one of nation's biggest fundraisers
Sore
and blistered feet have become a badge of honor on the Evanston campus
since 1975, the year Dance Marathon -- one of the largest student-run
philanthropies in the country -- was launched at Northwestern.
During the past 26 years, Dance Marathon has raised nearly $5 million
for more than 20 Chicago area charities thanks to the thousands of committed
University students who have volunteered their time and energy for various
charities. §
The concept for Dance Marathon was sparked by Cheryl Wexler Scott, the
1973 Homecoming co-chair. At the time, she was searching for a philanthropic
endeavor to kick off the weekend festivities when she recalled a Jane
Fonda movie she had viewed the summer before. The film, "They Shoot Horses
Don't They," chronicles a Depression-era marathon dance contest that attracts
destitute participants to vie for a $1,500 prize.
"Despite not being well received at first, the idea was developed and
formally proposed," wrote Jordan Breal, in an article about Wexler and
her daughter Emily that appeared in the 2001 issue of emcee, the annual
Dance Marathon Magazine. Following in her mother's footsteps, Emily, a
Weinberg sophomore, was among the more than 3,000 students and community
groups and corporations who participated in Dance Marathon this year and
last.
Their combined efforts raised a record breaking $540,257 for this year's
primary beneficiary, the Elizabeth Glaser Pediatric AIDS Foundation, and
the Evanston Community Foundation, the secondary beneficiary.
The first Dance Marathon event on campus took place in Blomquist Memorial
Gymnasium in February 1975. It began as a fraternity philanthropy event
co-sponsored by Alpha Tau Omega and the Associated Student Government.
Only 15 of the 21 couples that participated that year had the stamina
to dance for a grueling 52 hours. They danced to recordings played by
several female disk jockeys and live music performed by several local
bands.
The first Dance Marathon raised $9,105 for the American Epilepsy Foundation
and the National Organization for Retarded Citizens.
In 1976, the second Dance Marathon was held at Patten Gymnasium and dance
time was decreased to 26 hours. The event raised $9,573 that was divided
among the same two charities. In 1977, the event was moved to Norris University
Center, where it continues to be held today. It attracted more dancers
and dance time was increased to 30 hours. The 1977 Dance Marathon raised
$22,000 for the American Epilepsy Foundation.
Since 1978, a new primary beneficiary is selected each year. Since that
time Dance Marathon funds have also benefited the United Way Crusade of
Mercy, United Cerebral Palsy, Chicago Lung Association, Arthritis Foundation,
Multiple Sclerosis Society, Juvenile Diabetes, Easter Seals, the Cystic
Fibrosis Foundation, Howard Brown Memorial Clinic, and the Leukemia Society.
The Les Turner ALS Foundation, American Diabetes Foundation, American
Heart Association, Leukemia Research Foundation, the Pediatric AIDS Ward
of Children's Memorial Hospital, Make-A-Wish Foundation of Northern Illinois,
The Gus Foundation, La Rabida Children's Hospital and Research Center,
Children's Heart Foundation, Gilda's Club Chicago, and the Evanston Community
Foundation have also reaped the financial rewards raised by Dance Marathon-related
events.
Every year, from September to March, the variety of related fund-raising
events range from coffeehouses and canning to the final weekend of marathon
dancing and other activities geared to attract children and adults.
Each yearlong effort culminates in an activity-filled weekend when 500
students volunteer to dance. Each dancer raises his or her entry fee.
The dancers are cheered on by up to 15,000 visitors who pay to watch them
swing and sway to the music.
Celebrity appearances were added to the festivities in the early 1980s.
The group Sha Na Na were guests in 1981. Supermodel Cindy Crawford, who
briefly attended Northwestern, was a special guest in 1988. Chicago Bears
quarterback Mike Tomczak made an appearance in 1990.
Celebrity alumni who have attended the event include actors David Schwimmer
and Kimberly Williams. Former Miss America and Northwestern alumna Kate
Shindle was one of the alumni guests this year, which also featured appearances
by CBS "Survivor" host Jeff Probst, Fox Broadcasting's "Party of Five"
star Scott Wolf, and WGN-TV's "Angel" co-star Julie Benz.
To show their support and school spirit, alumni groups in New York, San
Francisco, Boston, Los Angeles and London held their own mini-marathons.
In the early days, Dance Marathon also featured movies, fencing and karate
demonstrations, a backgammon tournament and a mime troupe. A beauty spa
was introduced in 1988. Now, hair stylists from local salons cut hair
at Norris and other professionals offer massages and manicures. A casino
was added in 1999.
There also are celebrity call-ins, a 5K run, and a Kids Fair with games
and activities for children of all ages, including interaction with Northwestern
athletes and students. Money raising activities include a silent auction,
beer and wine tastings, and a coffeehouse with live entertainment.
Dance Marathon has failed only once to improve on its total from the
previous year. From the impressive amount raised this year, there is every
indication that this Northwestern tradition will continue to flourish.
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