Please select a course

• 300-0 - Introduction to Integrated Marketing Communications
• 301-0 - Consumer Insight
• 302-0 - Research for Marketing Communications
• 303-0 - Integrated Marketing Communications Strategy
• 304-0 - Media and Message Delivery
• 305-0 - Message Strategy and Persuasive Communications
• 306-0 - Public Relations
• 307-0 - Direct and Interactive Marketing Communications
• 310-0 - Integrated Marketing and Communication Law, Policy and Ethics
• 330-0 - Principles of Public Relations
• 332-0 - Public Relations Case Studies
• 390-0 - Special Topics
• 433-0 - Media & Integrated Marketing
• 450-6 - Financial Accounting
• 451-1 - Analytic Techniques
• 452-6 - Marketing Management
• 454-0 - Communications and Persuasive Messages
• 457-0 - Managing Integration
• 459-0 - IMC Law, Policy & Ethics
• 460-0 - IMC Strategic Process
• 460-6 - IMC Strategic Process
• 462-0 - Marketing Mix Analysis
• 463-0 - Brand Communication Decisions
• 472-0 - Marketing Public Relations Management
• 482-0 - Direct and Interactive Marketing
• 482-6 - Direct and Interactive Marketing
• 485-0 - Customer Loyalty
• 486-0 - Segmentation and Lifetime Value
• 490-0 - Special Topics
• 498-0 - Practicum

2013 Northwestern University Full Site