Fall 2012 BUS_INST 239-0 Marketing Management

Marketing Management

555 Clark B01 - MoWe 3:30PM - 4:50PM
Overview of class
This course offers students an introduction to basic principles and applications of marketing management. In addition to being guided through the marketing process, students will develop analytical and business skills in preparation for future employment. Market research, consumer behavior, market segmentation, target marketing, brand positioning, distribution channels and service marketing are among the topics discussed. Regular quizzes ensure that students keep up on the reading and remember the core concepts, while a group project gives students the opportunity to apply these concepts to an existing business problem.
Evaluation Method
EVALUATION METHOD:

Group Project: 25%
Final Exam: 30%
Short Case Analysis: 10%
Pop Quizzes: 20%
Participation and attendance: 10%
Marketing Math Assignment: 5%
Class Materials (Required)
READING:

Principles of Marketing (Kotler & Armstrong)13th edition, Pearson
ISBN: 0132390027

Course Packet (Available at the bookstore)
Class Attributes
Attendance at 1st class mandatory

Current as of 06/15/13 04:06:56 AM