Fall 2011 BUS_INST 394-0 Professional Linkage Seminar- Sports Marketing in 21st Century

"Sports Marketing in 21st Century" - Professional Linkage Seminar

This course is intended to provide students with a solid foundation of principles of marketing, with application focus on the sports marketing industry. The course will utilize all of the basic aspects of marketing (the 4 P's - Product/Price/Place/Promotion, coupled with target audience demographic/psychographic exploration) as they apply within the business of sport in society. The history of sports marketing will be explored and special emphasis will be placed on future trends, key issues, globalization and many other areas of relevance and value for the students. The overall course agenda will encompass: Principles of Marketing/Application to Sports Marketing,History of Sports Marketing and the Business of Sport in Society, Sponsorship Marketing, Key issues and the current major stories of sports business, Stadiums, arenas and sports venues, Global sports marketing, The phenomenon of Auto Racing/NASCAR, Extreme Sports Marketing/Generation X, Olympic Sports Marketing, How Sports can make a difference(Causes/Charities/Foundations, Future Trends in Sports Marketing.

Classes will consist of lectures with a significant level of student interaction encouraged throughout the course. Lectures will be built around textbook content, articles, case studies, role-play scenarios, videos, overheads/slides, and other techniques, all designed to provide the students with in-depth, real-life knowledge in a stimulating, provocative, high energy class environment.

Class participation 30%
Midterm Exam 20%
Group Project/Role-Play exercise 25%
Final Exam 25%

Extensive packet of articles and text from (Street and Smith's) Sports Business Journal - available at Quartet Copies

weekly research/investigation of various sports related internet sites including:
ESPN.com Quokka.com CBSsportsline.com CNNSI.com

Current as of 05/03/13 01:07:05 PM