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Northwestern University

Correct Use of Marks

Before the University's name or mark is reproduced, whether the imprinted item is for internal use or for resale, the Trademark Licensing Office must approve the product and the associated artwork. The following guide has been prepared in accordance with the University's new branding guidelines to help you determine correct usage. If you have any questions in the meantime, please contact Ellen Barnes at 847.491.3274.


Rules used to determine the correct use of University marks and colors

Color Use

The following colors may be used. The Trademark Office must approve exceptions on a case-by-case basis.

Color Values

Please refer to Global Marketing's color usage guidelines for full instructions.

Northwestern Purple: print
Northwestern Purple: web

Clothing and Manufacturer's Logos

Specific Logo Use


Northwestern University Seal and Signature

Northwestern University Athletic "N" and Academic "N"

Wildcat Logos

The N-Cat head must be used as a unit. The name "Northwestern" or "Northwestern University," "Northwestern Wildcats," or "Wildcats" may be used with it.

Use of University marks by the news media for informational purposes is not subject to Trademark Licensing. Schedule cards and photographs of campus scenes are not subject to licensing unless the feature the University's name or marks and are exploited commercially. These items will be reviewed on a case-by-case basis.

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