NCAA Bylaws for Student-Athletes in Community Service
Any group or agency outside of the Northwestern University Department of Athletics and Recreation requesting that a student-athlete participate in a promotional activity must complete a Promotional Activities Form (pdf) and return it to the Department of Athletics and Recreation Office of Academic and Student Services for approval three weeks prior to the event.
Description of NCAA Bylaw 220.127.116.11
NCAA Bylaw 18.104.22.168 permits a charitable, educational or nonprofit agency to use a student-athlete's name, picture or appearance to support its charitable of educational activities provided the following:
(a) The student-athlete receives written approval to participate prior to the event;
(b) The specific activity or project in which the student-athlete participates does not involve co-sponsorship, advertisement or promotion by a commercial agency other than through the reproduction of the sponsoring company's officially registered regular trademark or logo on printed materials such as pictures, posters, or calendars. The company's emblem, name, address and telephone number may be included with the trademark or logo. Personal names, messages and slogans (other than an officially registered trademark) are prohibited;
(c) The name or picture of a student-athlete with remaining eligibility may not appear on an institution's printed promotional item (e.g., poster, calendar) that includes a reproduction of a product with which a commercial entity is associated if the commercial entity's officially registered regular trademark or logo also appears on the item;
(d) The student-athlete does not miss class;
(e) All moneys derived from the activity or project go directly to the member institution, member conference or the charitable, educational or nonprofit agency;
(f) The student-athlete may accept legitimate and normal expenses from the member institution, member conference or the charitable, educational or nonprofit agency related to participation in such activity, provided it occurs within the state or, if outside the state, within a 100-mile radius of the member institution's campus;
(g) The student-athlete's name, picture or appearance is not utilized to promote the commercial ventures of any nonprofit agency;
(h) The student-athlete and an authorized representative of the charitable, educational or nonprofit agency sign a release statement ensuring that the student-athlete's name, image or appearance is used in a manner consistent with the requirements of this section.
NOTE: Current Northwestern University student-athletes are not permitted to speak about Northwestern University or being a Wildcat to any group that includes students who have started classes for the ninth grade.