The Hits Between the Hits

EVANSTON, Ill. --- The score is final and the points are tallied - for both the Super Bowl and the Northwestern University Kellogg School of Management's Super Bowl Advertising Review. Derek Rucker, associate professor of marketing, evaluates the commercials that aired during Super Bowl XLIV in this audio Q&A.

The review's complete scorecard is available here.

The review's blog is available here.

The need for kidney transplantation doesn't match our capacity.

Lorenzo Gallon of Feinberg is among those to say doctors should consider trying to reuse more organs to ease a shortage