November 30, 2009 | Commentary
Ring in the Optimism
Retail stores are stocking less merchandise than in years past, but holiday sales look bright.
By Brendan Cosgrove
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EVANSTON, Ill. ---
The National Retail Federation reports that Americans spent $41.2 billion over the Thanksgiving weekend as the holiday shopping season began. Michael Mazzeo, associate professor of management and strategy at Northwestern University’s Kellogg School of Management, discusses the strategies used by retailers this year and how they might impact consumers.
Brendan Cosgrove is the broadcast associate/web content producer for Northwestern News Contact him at b-cosgrove@northwestern.edu
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