January 1, 2008 | Commentary

David Zarefsky on Rhetoric in the Presidential Campaign

By Brendan Cosgrove
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As the 2008 Presidential campaign moves into full swing, much of the attention surrounding the races for party nominations has focused on the messages of the individual candidates. David Zarefsky is a professor of communication studies at Northwestern University and an expert on political rhetoric. He says the use of rhetoric in political campaigns has changed greatly in recent years…

Brendan Cosgrove is the broadcast associate/web content producer for Northwestern News Contact him at b-cosgrove@northwestern.edu

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